Bristol Myers Squibb Senior Product Manager, Strategic Payer Marketing, Immunoscience in Princeton, New Jersey

This position is responsible for the design and implementation of payer tactics that deliver on the Immunoscience / Orencia US strategy as defined by the Director of Payer Marketing & Access, Immunoscience. S/he designs, implements, and monitors metrics for these tactics to be completed in partnership with appropriate matrix colleagues (eg. Brand Marketing, Segment & Value Marketing, Market Research, PReP Team, and BI&A).

Responsibilities

Drives activities in coordination with Director of Payer Marketing & Access, Immunoscience on:

Identifying payer and physician insights and validating potential business opportunities

Strategic and operational planning for payer stakeholders aligned to Immunoscience / Orencia US strategy

Prioritization of payer tactics for Immunoscience / Orencia business unit

Accountable for payer marketing tactic design and successful implementation in support of Immunoscience / Orencia US strategy

Identifying critical design elements of planned tactics to accelerate desired behavioral changes

Coordination of operational planning for payer marketing plan and POAs in accordance with overall Immunoscience / Orencia US strategy

Innovative design of tactics informed by Market Research, BI&A and customer facing VAP and brand teams

Development of tactics accomplished in partnership with VAP & Brand teams, PReP team and external partners

Ownership of tactics accomplished in partnership with PReP team per the PReP process

Roll-out of tactics in partnership with field based teams (eg. Sales, ARMs, AEs) directly or via POA meetings

Lead role in the US VeDT for Orencia. Coordinate a cross function matrix including Value Marketing, HEOR, Medical, and Pricing to identify opportunities and threats, establish desired messaging, and prioritize data generation to create and implement the US payer value platform for Orencia

Lead a broad cross-functional team to gather customer and industry insights and customer-facing team feedback to quickly leverage access & reimbursement opportunities and address challenges

Coordinate and lead efforts with Sales and Brand Team, AEs, BI&A, and Pricing & Contracting to drive pull through targeting, messages and tools to support brand growth

Review all payer-related field communications including serving as brand primary point person for Account Executives and Sales

Manage Op Ex budget to ensure effective execution of tactics are aligned with brand plan

Candidate Specifications

BA/BS degree or equivalent

4 – 7 years of relevant marketing / brand management experience, customer facing role in Market Access or sales or relevant market access functional experience (eg. Pricing & Contracting, Reimbursement, Policy)

Exceptional interpersonal and communication skills to effectively and efficiently drive performance within a matrix organization, and form strong, productive partnerships

Ability to work across boundaries and partner with various stakeholders to build consensus and achieve results

Experience and knowledge of promotional regulator processes. Additional competencies include strategic planning, marketing analytics, Immunoscience disease are knowledge, customer / competitive insights and seasoned judgement

Strong analytical skills and ability to think strategically about pricing approaches within a complex access ecosystem / market

Strong business acumen including a solid understanding of healthcare channel funding flow and specialty product value creation

Demonstrated ability to drive execution of key initiatives and meet all deadlines

Preferred Qualifications

MBA or advanced degree preferred

Strong written and verbal communication skills

Experience translating insights and strategies into effective marketing tactics

Experience working with and leading multi-functional matrix teams to accomplish specific goals

Experience managing external resources, including advertising agencies, market research, and public relations agencies

Experience in negotiating, executing, and implementing contracts

Exceptional aptitude for learning quickly and ability to communicate technical concepts to a wide range of stakeholders

Must have strong ability to prioritize and work effectively in a fast-paced, dynamic environment

Track record of highly ethical and compliant behavior

Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled