Bristol Myers Squibb Senior Manager of Oncology Business Insights & Analytics in Princeton, New Jersey
The Senior Manager of Oncology Business Insights & Analytics is a dynamic member of BMS’ commercial planning team that partners very closely with Marketing, Finance, Marketing Science, and Market Research teams. He/she will be responsible for working with and managing their support resources to complete the standard BMS Business Insights & Analytics deliverables, as well as delivering high quality solutions and answers to ad hoc requests/questions. The Senior Manager or Senior Manager serves as an internal consultant to senior leadership by providing analytic guidance, and helping brand teams (and extended stakeholders) make informed strategic decisions and choices.
This is a unique role within BMS Oncology, and the individual may be responsible for either Forecasting or Chart Audit insights, depending upon the candidate’s background, experience, and interest.
The Senior Manager or Senior Manager will help to identify and contextualize critical business issues, and works to embed an objective and unbiased point of view into the business conversation. He/she will need to partner effectively with other functions (Marketing, Marketing Science, Market Research, Managed Care, Finance, Clinical) to identify logical and defendable forecast assumptions and/or Chart Audit insights, and support the strategic decision making process.
Develop short-term range-based forecasts for the assigned therapeutic area, based upon sound assumptions, and present recommendation to stakeholders within the organization. Ex-US forecasting may be required for specific brands.
Proactively and continuously assess the relevant marketplace and its dynamics, customers and competitors. Provide an unbiased point of view on the performance of markets/brands, supported by facts and evidence
Proactively partner with marketing teams to frame and articulate relevant business issues and develop the appropriate analytics / research design to address them.
Develop and execute analytic plans to mine patient- and physician-level data (e.g., chart audit data) in order to generate in-depth understanding and insights of the oncology market, BMS and competitor brands, to provide customer-focused input on strategic and tactical business issues.
Lead the synthesis of data generation and insights from multiple sources (primary and secondary) and develops realistic, insightful, and actionable recommendations to inform forecast assumptions but also marketing strategy and tactics.
When required, become involved in the design and development of market research forecast studies (i.e. demand research).
Provide explanation of variance to forecast, which combines secondary data (IMS/SHS/EMR/Claims/etc) and general business insights.
Develop and deliver clear, concise presentations that synthesize disparate data (market research, secondary data, etc.), and that demonstrates a deep understanding of the market dynamics, competition, and brand.
Partner with Worldwide and Early Asset teams to perform business case assessments for development decisions and advise lifecycle leaders on significant development decisions and lifecycle plans.
Provide context for decisions, both disease area and portfolio context, to help teams understand how decisions will be perceived by senior management / late-stage portfolio committee.
Develop and implement market research & analytical plans, in collaboration with cross-functional teams.
Oversee all analytics operations to correct discrepancies and ensure quality; manage, direct, and mentor junior staff.
BA required, Masters or PhD preferred
3+ years of Biotech or Pharma experience in any of the aforementioned analytics areas
Ability to influence senior leaders on critical decisions
Extensive knowledge and use of both primary research and secondary data
Strong grasp of an individual analytical discipline, such as forecasting, market research, or marketing science, with a good general knowledge of the others
Detailed understanding and mastery of patient level data (e.g., EMR, chart audits, claims, etc), and ability to work closely with agencies and partners to ensure high quality deliverables.
Ability to connect analytics with the overarching business questions, and can understand the link between brand strategy and analytic insights
Manage ambiguity by questioning data and/or stakeholder for further nuanced information.
Ability to operate on less than perfect data, by having a sound logical framework.
Can develop new ways of thinking about a problem, in order to provide an effective solution
Can defend a position when necessary, particularly around forecast assumptions, and is persuasive in negotiations (especially as it relates to senior / executive management)
Knowledgeable of managed care, and how it may affect a brand forecast
Demonstrates a continuous commitment to the QC process to ensure quality of deliverables meets or exceeds team’s standards
Experience conducting or managing primary market research and/or developing and using Excel-based forecast models and Spotfire is also a plus
Experience in oncology is preferred
We’re creating innovative medicines for patients fighting serious diseases. We’re also nurturing our own diverse team with inspiring work and challenging career options. No matter the role, each one of us makes a contribution. And that makes all the difference.
Bristol-Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.