Bristol Myers Squibb Director, HCP Marketing, ELIQUIS US in Princeton, New Jersey
Co-lead development of the professional marketing strategy, initiatives, and messaging for non-valvular atrial fibrillation (NVAF), deep vein thrombosis (DVT), and pulmonary embolism (PE) including implementation of plans.
Lead the development of all commercial initiatives for community-based physicians across all indications
Lead the development of promotional education programs across all indications including oversight of speakers and speaker training
Oversee development of messaging market research, and other strategic research projects, and develop specific insights in order to inform strategy
Manage a team of 3-4 marketers and additional possible intern or preceptor staff, including coaching, objective setting, and development planning
Liaison with Medical and HEOR team to transform real world data (RWD) into healthcare professional (HCP) promotions
Work with training and agency teams to support Field Sales Force training of marketing strategy, messaging, and materials
US member of the Global Brand Team working on positioning, campaign and long-term planning for ELIQUIS
Desired 10 years pharmaceutical experience with 7 years of relevant marketing experience and expertise in marketing fundamentals. MBA preferred.
Prior sales, sales management, or regional leadership highly preferred
Exceptional marketing analytics, insights and problem solving capability
Understanding of the broader cardiovascular marketplace across the care continuum is helpful but not mandatory.
Proven track record of effectively and efficiently driving performance within a matrix organization and a strong ability to build alignment and collaborative working relationships both within the company and across an Alliance
Proven ability to lead and develop a team of direct reports is highly desired
Prior experience working with an alliance partner
Experience in financial management a plus.
Strong organizational and interpersonal skills, with proven project management experience to drive performance.
Acts with a sense of accountability and urgency.
Knowledge and experience in navigating the regulatory approval process and other relevant codes of practice.
Experience with internal BMS processes and systems desired
Strong knowledge of professional and payor marketing fundamentals required
Bristol-Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.