Bristol Myers Squibb Director, HCP Marketing, ELIQUIS US in Princeton, New Jersey

Key Responsibilities

Co-lead development of the professional marketing strategy, initiatives, and messaging for non-valvular atrial fibrillation (NVAF), deep vein thrombosis (DVT), and pulmonary embolism (PE) including implementation of plans.

Lead the development of all commercial initiatives for community-based physicians across all indications

Lead the development of promotional education programs across all indications including oversight of speakers and speaker training

Oversee development of messaging market research, and other strategic research projects, and develop specific insights in order to inform strategy

Manage a team of 3-4 marketers and additional possible intern or preceptor staff, including coaching, objective setting, and development planning

Liaison with Medical and HEOR team to transform real world data (RWD) into healthcare professional (HCP) promotions

Work with training and agency teams to support Field Sales Force training of marketing strategy, messaging, and materials

US member of the Global Brand Team working on positioning, campaign and long-term planning for ELIQUIS


Desired 10 years pharmaceutical experience with 7 years of relevant marketing experience and expertise in marketing fundamentals. MBA preferred.

Prior sales, sales management, or regional leadership highly preferred

Exceptional marketing analytics, insights and problem solving capability

Understanding of the broader cardiovascular marketplace across the care continuum is helpful but not mandatory.

Proven track record of effectively and efficiently driving performance within a matrix organization and a strong ability to build alignment and collaborative working relationships both within the company and across an Alliance

Proven ability to lead and develop a team of direct reports is highly desired

Prior experience working with an alliance partner

Experience in financial management a plus.

Strong organizational and interpersonal skills, with proven project management experience to drive performance.

Acts with a sense of accountability and urgency.

Knowledge and experience in navigating the regulatory approval process and other relevant codes of practice.

Experience with internal BMS processes and systems desired

Strong knowledge of professional and payor marketing fundamentals required

Bristol-Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.