Bristol Myers Squibb Director, Customer & Market Insights in Princeton, New Jersey
This role requires a dynamic team leader who can act as a trusted advisor to the Commercial & HEOR organization for informing decisions which are grounded in key customer and market insight. Must enjoy collaborating in a matrixed environment to impact decisions across the franchise portfolio, throughout brand lifecycles, and across Worldwide and US local contexts. Key member of the Customer Insights Leadership team and Business Insights & Analytics Function, who can create an environment of talent vitality, advance cutting edge insights capabilities, drive integration of analytics capabilities, and bring transparency to stakeholders. This role is aligned as a business partner to the Worldwide and US Value, Access, and Pricing (VAP) commercial teams and Health Economics & Outcomes Research (HEOR) teams, and will include application to enterprise-level strategic value, access & pricing initiatives, early development asset planning, late stage development / launch asset planning, and in-line brand pricing, access, and value story initiatives. This role collaborates closely with Customer & Market Insights colleagues leading the engagement with the brand commercial teams and provides leadership for the functional excellence & capabilities requiring VAP subject matter expertise.
Key Responsibilities and Major Duties
Business Influence & Impact
Lead the VAP Customer & Market Insights team to guide business decisions through the development and application of appropriate market research tools and techniques, and integrated secondary & other analytics, to proactively shape business strategy and drive effective execution for growth and profitability.
Provide integrated, strategic perspectives and guidance to the business stakeholders in close collaboration with other members of the Business Insights & Analytics (BIA) therapeutic team across Customer & Market Insights, Forecasting & Analytics, and Competitive Intelligence.
Ensures customer & market insights are effectively and efficiently communicated as strategic consultants to the business, applying consultative story-telling and data visualization techniques. Identifies opportunities and risks, and through the facilitation of discussions with VAP commercial and HEOR teams, translates them into actionable recommendations.
Challenges the business stakeholders to adopt appropriate market research activities that are consistent with driving the business. Restrain the business from sustaining the status quo in favor of innovation and taking appropriate risks when selecting work to be done.
Appropriately influence and prioritize functional activities, budgets, and resources in line with business needs, creating synergies and eliminating duplication. Constantly re-evaluates the prioritization and focus of activities to ensure value add for driving the business forward; actively looks to eliminate low value activities.
Identifies and leads opportunities for the development and deployment of innovative approaches and techniques in market research that create best practice capabilities as a function. Leads the team when developing customized non-standard research solutions to address complex, multi-faceted tactical and strategic business issues.
Proactively identifies and creates opportunities for efficient sharing and strategic adoption of best practices and learnings across the therapy area and function.
Ensures that past and current research is archived effectively for future use, and that all required standard operating procedures are followed to ensure compliance and the integrity of business process. Is an advocate for speed and agility, and challenges the status quo to drive simplification of process where necessary.
Leads the team in a manner that creates high engagement and facilitates an agile team approach capable of adapting to the dynamic and fast-paced needs of the business.
Consistently develops people through coaching, rewards and recognition, and providing experienced based developmental opportunities across BI&A. Empowers decision-making to the right-level in the team, and provides individuals with on-going feedback and coaching consistent with his/her performance and development needs.
Actively lead and coach the broader BI&A team members across US, Worldwide and International markets through the virtual WW BI&A therapeutic teams. Develops a sense of team both within Customer & Market Insights and with the broader BI&A organization
BA/BS in relevant functional discipline required. Advanced degree in General Business, Marketing, Finance, Economics, Market Research, Mathematics, Statistics, Engineering, Operations Research, Social Science, or other Scientific degrees, or related field strongly preferred.
10+ years relevant work experience in manufacturer and/or service provider/consultant contexts
Pharmaceutical industry and VAP experience strongly preferred; therapeutic category knowledge for relevant job scope strongly desired
Demonstrated success in leading teams and matrixed environments
Mastery in the key functional areas of market research, including design and analysis of primary market research, secondary data analysis and some experience with forecasting/modeling, required
Demonstrates mastery of primary research designs and analysis, and independently develops customized non-standard research solutions to address complex, multi-faceted tactical and strategic business issues
Develops and aligns effectiveness metrics to quantify impact of key strategic initiatives, ranging from market development efforts, customer model initiatives, and business performance
Developed or participated in the development of one or more proprietary research models or techniques
Strong analytical skills and strategic thinking ability
Demonstrated ability to lead an engaged team, provide direction and oversight, and motivate others
Proven ability to effectively operate and influence cross-functionally
Consultative, concise and impactful written and verbal communication skills
Ability to work in a face-paced environment, handle multiple projects simultaneously, manage uncertainty, and deliver high quality business results within tight deadlines
Bristol-Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.