Bristol Myers Squibb Associate Director, Search Marketing and Optimization Capability Lead in Princeton, New Jersey

Lead and define Search Engine Marketing (SEM) and Search Engine Optimization strategies. Establish and evolve standards to optimize how BMS leverages and executes Organic and Paid Search across the customer journey (primarily patients, physicians, and payers)

Key Responsibilities and Major Duties

  • Provide strategic direction in defining the path forward for the Search Engine Optimization and Search Marketing Strategy and Best Practices

  • Create and establish standards, best practices and advancement in how BMS leverages Organic and paid search activities

  • Establish deeper strategic relationships with Search Engine providers. Allowing BMS to stay ahead of algorithm changes/advancements in SEM/SEO

  • Drive greater emphasis on leveraging paid and organic search together to drive the maximum impact on behalf of our brands

  • Explore and partner across the matrix on innovative solutions such as voice search, and machine learning capabilities to drive advancements in search

  • Drive continuous education and improvement across all 3rd party search activities

  • Business owner for SEO/SEM driving standards, best practices, tools and optimization of SEO/SEM Strategies

  • Prepares briefings for SEO/SEM capabilities to management and provides input to inform decision making, in collaboration with internal teams

  • Builds and maintains subject matter expertise on BMS and external/industry capabilities

  • Provides input into agency and/or vendor selection and management of agencies / vendors

  • Develops and maintains operational model, standards and capability roadmap in partnership with key stakeholders

  • Collaborates across BMS organization (Multi-Channel Hub, Information Technology, Multi-Channel Capabilities Standards Committee (legal, medical, marketing and Regulatory), and Business Units on key activities like planning, prioritizing, and implementation support for key SEO/SEM Strategies

  • Aligns Search agencies with CID workbook and adobe analytics training and implementation with Multi-Channel Capabilities

  • Identifies needs for SEO/SEM solutions across the enterprise and escalates to the MC Hub team leaders

  • Manage analytics KPIs/Measurement plans, optimization and insights of monthly activity/quarterly impact

  • Provide training and education for internal MCH and Brand stakeholders (US and Globally)


Candidate should possess 8-15+ years focusing on Search strategy and execution and/or Digital/Media experience

  • 4+ years’ experience in a corporate advertising setting preferred

Software that must be used independently and without assistance (e.g., Microsoft Suite):

  • Microsoft Office (Excel, Word, PowerPoint)

  • (Disclaimer: The responsibilities listed above are only a summary and other responsibilities will be requirements as assigned)

We’re creating innovative medicines for patients fighting serious diseases. We’re also nurturing our own diverse team with inspiring work and challenging career options. No matter the role, each one of us makes a contribution. And that makes all the difference.

Bristol-Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.