Bristol Myers Squibb Brand Lead Orencia in Madrid, Spain

A new exciting opportunity has arisen for a marketer to drive the implementation of the Orencia Strategy in Spain. The purpose of the role is to lead the brand strategy, as well as to coordinate the cross-functional activities related to the plans. This role will be instrumental to further strengthen our presence and success of BMS in the inmunoscience arena.


As part of the Innovative Medicines Orencia team reporting to the National Sales and Marketing Lead, the Brand Lead will:

  • Assist in creating superior brand planning and positioning, seeking to leverage product differentiation into meaningful product benefits.

  • Anticipate competitive issues and support achievement of brand sales and business objectives.

  • Foster strong working relationship with Sales and Market Access to develop and implement product strategies and to identify new opportunities.

  • Work across a multi-functional and multi-national matrix to achieve business goals within the Innovative Medicines area.

  • Drive execution of marketing activities (congresses, promotional material etc.).

  • Support program execution while navigating promotional, medical and regulatory challenges.

  • Exhibit excellent project management skills, including managing the execution of programs in accordance with timelines and budgets.

  • Identify, learn and understand a variety of financial, manufacturing and promotional processes/systems necessary to implement the marketing plan.

  • Coordinate the regulatory/medical/legal review for all marketing related items produced.

  • Manage relationships with outside stakeholders and partners ensuring successful collaboration in the consecution of the product objectives.

  • Work as part of the Brand Team to ensure market input into Global plan.

  • Collaborate with Orencia Governance to align and optimize brand resource and communication.

  • Ensure that final materials are tested and delivered.

  • Be responsible for the establishment of an execution plan as well as monitoring of each channel. Will also promote the use of omnichannel strategies ad hoc to market needs.

  • Manage the marketing mix plan.

  • Define, execute and track the internal and External Pricing & Reimbursement plan in collaboration with Corporate and business communications jointly with the Market Access department.

  • Collaborate in the definition of government affairs and patient awareness plans as well as in its execution in alignment with the Market Access department.

Suitable candidates will need to demonstrate the following criteria:

  • Business or scientific degree.

  • 3-4 years marketing experience.

  • Experience in leading the brand activities of a specialty product, in a large market.

  • Successful track record within a matrix organization and leading with strong accountability a local cross functional team/project.

  • Focus on speed to deliver our medicines to patients.

  • Understanding of the principles of market access.

  • Experience in working with agencies.

  • Project management experience.

  • Fluent in Spanish and English - both oral and written.

  • Working knowledge of pharmaceutical industry, the drug development and clinical trials process, include Product Development & Commercialization as well as Market Access.

  • Understanding of finance and manufacturing.

  • Flexibility and ability to work cross-functionally and non-hierarchically.

  • Strong communication and collaboration skills.

  • Proactive and innovative.

  • Willingness/ability to travel.

  • MBA or Master Degree in Marketing.

  • Commercial/Sales experience will be of value.

This role will offer the successful candidate the opportunity to be leading part of a successful product; exposure to Global brand team through direct involvement in key projects; the possibility to enhance management / leadership skills; opportunity to further develop launch and project management experience. He/she will play an instrumental role driving the performance of the company’s key growth drivers; will gain thorough understanding of cross-functional and cross-regional processes.

We’re creating innovative medicines for patients fighting serious diseases. We’re also nurturing our own diverse team with inspiring work and challenging career options. No matter the role, each one of us makes a contribution. And that makes all the difference.

Bristol-Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.