Bristol Myers Squibb Digital Marketing Specialist - EU/EMAC in GB, Multiple European Countries

Title: Digital Marketing Specialist - EU/EMAC

Location: EU-GB-ENG-Uxbridge

Job Number: 1702668

Digital Marketing Specialist - EU/EMAC

Bristol-Myers Squibb – Uxbridge, United Kingdom

Bristol-Myers Squibb is a global biopharmaceutical company whose mission is to discover, develop, and deliver innovative medicines that help patients prevail over serious diseases. Our medicines help millions of people around the world in disease areas such as oncology, cardiovascular, immunoscience and fibrosis.

Primary Objective

Drives seamless interaction between Brand (Marketing, Medical, Access) teams, MC Hub teams, matrix teams and agencies. Partners with Brands on development of brand digital strategy delivering channel insights and tactical recommendations and leading execution of digital brand campaigns, tactics and programs to drive operational effectiveness, business impact and meet objectives.

Leverage Global Digital Capabilities, standards and best practices to drive customer engagement for the market Examples include and are not limited to web sites, Interactive Visual Aids (IVA’s), eMail, Remote Engagement, Rep Triggered eMail (RTE) and Search Engine Marketing. Other examples to be identified based on brand/Hub needs and prioritized according to the Multi-Channel Roadmap.

Key Responsibilities:

  • Serves as the digital marketing point-of-contact between the Brand(s), digital agencies and Multi-channel hub teams to enable seamless execution of brand strategy and leads on digital strategy, planning and execution of digital campaigns/tactics

  • Collaborates with Business Unit Directors and Brand leads on campaign/tactic strategy and provides input on the development of functional plans

  • Coordinates with Global Capabilities, Digital Operations, Marketing Operation Managers and multi-channel hubs on the following activities:

  1. Prioritization of campaigns and tactics

  2. Definition of campaign/tactic success (e.g. development of metrics plan)

  3. Evaluation and optimization of brand tactics

  4. Driving tactical plan to accomplish KPI and brand objectives

  • Provides digital expertise into the ongoing evolution of customer model by working with business/brand leads on critical business priorities

  • Maintains view of the competitive landscape and has a broad perspective across BMS and pharma industry to identify and drive best practice around digital expertise

  • Drives innovation culture and coordinates with marketing leads to develop innovative digital tactics and apply metrics / analytics

  • Identifies long-term process needs of the marketing team focused on digital capabilities and develops/executes a plan to address these

  • Oversight of digital governance (IT, Sales Force Effectiveness, Strategy & Operations, Digital Specialist functions)

  • Identify opportunities for synergies and collaboration within and across therapeutic areas

  • Lead on the relationship with digital agencies/vendors to define project scope, costs, timelines, and deliverables

  • Partner with other Digital Marketing Specialists to provide early insight into lead markets material creation to drive content re-use

  • Deliver creative briefs and other necessary requirements documentation to support the development of digital programs

  • Provide budget recommendations and estimates for digital plan tactics

  • Monitor, manage and provide regular updates on campaign/project financials

  • Partner closely with Marketing Operations to provide direction and support to project teams and implement changes when needed in order to achieve project objectives

  • Monitor project status and budget and provide regular reporting on progress, challenges, and solutions

  • Collaborate with other Digital Marketing Specialists across the region to enable consistency and best practice sharing across the business

  • Provide early insight into lead markets material creation to drive content re-use

  • Facilitate and drive re-use of relevant assets

  • Identify business process and capability improvement opportunities aligned to the needs of the business

  • Conducts multi-channel briefings for senior management and external representatives

Qualifications:

  • Degree in science/marketing or equivalent

  • Proficient in marketing strategy, brand planning, multi-channel (digital and non-digital) marketing operations and campaign/tactic execution/management

  • Significant experience in Digital Marketing, including:

  1. Websites; knowledge of multi-screen/responsive web design

  2. eMail campaigns

  3. Display ad development

  4. Search engine optimization

  5. Search engine marketing

  6. Interactive Visual Aids (Sales Rep’s iPad Presentation)

  7. Remote Engagement

  8. Social media execution

  9. Mobile apps

  10. Health IT (e.g. EMR/EHR)

  11. 3rd party sponsorships (e.g. WebMD, Medscape, Epocrates, etc.)

  • Proven ability in managing digital agencies, vendors, and project support teams

  • Demonstrated excellence in operational effectiveness

  • Proven track record of coordinating and collaboration across multiple teams to prioritize varying business objectives and drive action to meet business requirements; recognized as an influential leader with credibility in conflict management and expectation management

  • Proven track record of planning, prioritizing and organizing campaign development/execution through effective project management and internal negotiation skills to build consensus, resolve conflicts and manage expectations

  • Proven coaching and competency development skills

  • Significant experience in project/program management and ability to effectively author creative briefs and project requirement documents

  • Experience and knowledge of the Legal/Medical/Regulatory review process

  • Strong oral, written and interpersonal communication skills

  • Experience working in the pharmaceutical or healthcare industry strongly preferred

  • Ideally with language skills in one or more of the following languages: Spanish, Italian, Swedish, Finish, Swiss German and Dutch

Remuneration: Competitive salary plus benefits

If you feel your talent would complement the rich and diverse experience already in our teams and your key driver for success is about patient centricity then Bristol-Myers Squibb can offer you the environment where this can be achieved.

Please apply via our careers portal.

To simply learn more about this and other opportunities in the oncology, immunoscience or cardiovascular therapy areas at BMS please contact Jack Jewitt at jack.jewitt@bms.com to arrange an informal discussion.

CLOSING DATE: Friday 25th October 2017

Job: Marketing Gen/Multi